| UFC Fighter Josh Koscheck Signs Movie Deal |

BEVERLY HILLS, Calif., Feb. 8 /PRNewswire-FirstCall/ — Imperia Entertainment, Inc. (Pink Sheets: IPEI - News) President James Hergott announced today that MMA fighter Josh Koscheck has been signed for the role of "William" in the MMA movie "Never Submit."
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Hergott comments, "Over the past few months we have been auditioning fighters all over the country for ‘Never Submit.’ We have now auditioned over 300 fighters and actors and only a very small percentage have enough natural acting ability to be able to be in the movie. Josh Koscheck gave a great audition and I think people will be surprised with his acting ability."
"Never Submit" has retained veteran casting director Rosemary Welden who has cast over 55 films. Imperia will soon be casting nationally recognized top actors in the movie. Hergott’s first feature film "All That I Need" did not have a well known cast but went on and received a standing ovation at the Cannes Film Market and was theatrically released in Regal, United Artist and Edwards theatres throughout the US. "Never Submit" will have a much bigger budget and more prominent cast. It was recently announced that both Ken Shamrock and Cung Le have been cast in key roles in the movie. The movie is set to begin filming the middle of April.
ABOUT JOSH KOSCHECK
Josh Koscheck has a pro MMA record of 9-1-0. He is a UFC welterweight contender and veteran of "The Ultimate Fighter" reality show. Before that Josh was a highly decorated amateur wrestler. Koscheck won all 42 of his wrestling matches, and went on to become the NCAA Division I Champion in the 174 lb weight class. In the coming years, he would win many championships and receive many honors in his national collegiate wrestling career. In addition to being a four-time NCAA Division I All-American, Koscheck is a three-time recipient of the PSAC Wrestler of the Year award, and earned the Eastern Wrestling League Achievement Award twice.
ABOUT "NEVER SUBMIT"
"Never Submit" is a movie set in the world of MMA. The performances will be a mix of nationally recognized actors and fighters. Auditions are being held across the country looking for actors and fighters for the movie.
"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. "Never Submit" is a metaphor describing the way these athletes live their lives.
Imperia Entertainment recently announced a partnership with TapouT Magazine ( www.tapoutmagazine.com ) as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine’s newest contributors.
"Never Submit" is featured on myMMAspace.com . myMMAspace.com is the fastest growing mixed martial arts (MMA) destination site on the Internet. The site features traditional social networking features and tools like Myspace, but also provides specialized tools for MMA fighters, brands, promoters, and fans to communicate and interact in an MMA focused environment. The company’s weekly internet radio show, Cage Side Live!, will feature interactive and entertaining interviews with MMA’s top fighters, promoters, and personalities. James Hergott was interviewed on the show Thursday, February 1st, and is scheduled to do another interview with Cung Le on Thursday, February 15th.
Inquiries pertaining to fighters and actors interested in auditioning for roles, potential sponsorship opportunities available to companies/vendors and MMA media requests should be made via e-mail to Stephanie Johnson at neversubmitmovie@gmail.com
| " | "Never Submit" is a metaphor describing the way these athletes live their lives. |


